What publishers need to know about trends for the future of digital

By Ben Dykes

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You might have missed the recent IGNITION: Future of Digital Conference in New York but slides from the BI Intelligence team (a new research and analysis service focused on mobile computing and the internet) are online here.

However, if you don’t have time to read through the whole slide deck, we’ve picked out our top 10 slides of interest, especially for publishers.

Digital is now a 4-screen world
Until we get our Google specs…

 

Digital Advertising is still growing rapidly
Positive for publishers selling online ad space.

 

TV still biggest. Online close behind. Print getting smashed.
Bad news for any publishers who lack a strong digital strategy.

 

Mobile ads are just getting started
We can expect a lot more growth in mobile markets.

 

Mobile users shop online
Mobile users are shopping online.
Mobile users use devices to pay for stuff
Trust in mobile devices is growing.
Users are consuming huge amounts of content through mobile
A massive opportunity for publishers to create an online community around content.
Mobile users buy content
Now that’s what we want to hear!
Digital content revenues are exploding
Are you taking advantage of this opportunity?
As mobile increases, all other media decreases
Mobile is the growing market.

Thanks to the BI Intelligence team for this presentation and you can see the whole slide deck here.

Want to talk mobile strategy or about building engaged online communities? Get in touch by calling 0845 017 8777 or by emailing info@makemedia.com

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